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A look at what's ahead in consumer culture.

THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.

The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.

CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.

NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.

We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.

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Trends

The Trends are a thematic selection of what's new and noteworthy in consumer culture.

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Experts

The Experts are leaders in influential fields who inform our insights.

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Data

A collection of stories told through statistics that say something powerful about consumer culture.

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Films

Curve Films use documentary storytelling techniques to convey trends in consumer culture.

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News

Breaking stories and new information that you need to know.

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Volume 2
Gen X And Gen Y
Volume 1
Volume 3
Apps
Mobile
Technology
Media & Entertainment
Video Super 8
Video

Gather research from

The Gen Y Report
The Digital Edition
The Reinvention Issue
Video's Super 8
Volume 4.1: American Man
Volume 4.2: American Woman
Curve Volume 5: America Now
Curve Volume 6: CultureFirst™

TV or Not TV?

We sat down with Jeff Wachtel, the president and chief content officer of NBCUniversal Cable Entertainment, to talk about what defines TV today. Wachtel reflected: “Everybody is asking, ‘How do you define television?’ but I think the real question is ‘How do you define content?’ Content is a renewable resource. Content—great stories—survives and actually thrives across platform changes.” When a top media exec calls platform inconsequential, you know there’s been a paradigm shift. So we asked our panel of Generation X and Y audiences to philosophize about a burning question in the world of entertainment: TV or not TV? Here’s their take on what defines television in a world increasingly ruled by multiple platforms, UGC, and all-things-d.

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TV or Not TV?

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THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Access will be granted at the discretion of NBCUniversal.

The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Books will be distributed based on availability and at the discretion of NBCUniversal.

The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.

Questions? Suggestions? Want to talk about what this all means for your business? Get in touch!

INFO@THECURVEREPORT.COM

MARKETING
Christine Escribano
212-664-4625
Christine.Escribano@nbcuni.com
RESEARCH
Yatisha Bothwell
212-664-4901
Yatisha.Bothwell@nbcuni.com
PRESS
Michelle Alban
305-8897585
Michelle.Alban@nbcuni.com
CONTENT INNOVATION AGENCY
Catie Liken
212-664-2089
Catie.Liken@nbcuni.com

How to use this site and becomereally smart in a hurry.

A look at what's ahead in consumer culture.

My Account.

Reset Your Password.

Trends

Experts

Data

Films

News

Try searching

Gather research from

TV or Not TV?

TV or Not TV?

RELATED CONTENT

Get all the info. Please register.

The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

MARKETING

RESEARCH

PRESS

CONTENT INNOVATION AGENCY

How to use this site and become
really smart in a hurry.