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A look at what's ahead in consumer culture.

THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.

The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.

CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.

NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.

We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.

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Trends

The Trends are a thematic selection of what's new and noteworthy in consumer culture.

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Experts

The Experts are leaders in influential fields who inform our insights.

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A collection of stories told through statistics that say something powerful about consumer culture.

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Curve Films use documentary storytelling techniques to convey trends in consumer culture.

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Volume 2
Gen X And Gen Y
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The Reinvention Issue
Video's Super 8
Volume 4.1: American Man
Volume 4.2: American Woman
Curve Volume 5: America Now
Curve Volume 6: CultureFirst™

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The Curve, Video’s Super 8, 2014 – From his perch onstage in Lithuania, the musician Joe Sumner looked out at the sea of cell phones recording video of his show and had an epiphany: What if all of that content—shaky clips that, let’s face it, few people would likely ever watch—could be edited together into one cohesive and compelling multi-angle movie? In fact, he later philosophized along with his business partner, David King Lassman, with whom he launched the crowdsourced video-editing app Vyclone in 2012, what if we were able to see any moment of our lives from several perspectives other than our own—birthday parties, skateboard tricks, weddings, bar mitzvahs, and so on? “Being a musician,” says Sumner, “I get to be on the stage, behind the stage, outside of the arena, everywhere. I’m able to see a view that is so much more interesting than just the audience.” Muses Lassman: “It’s only when you see every angle that you realize that you’re only getting part of the picture.”

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THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Access will be granted at the discretion of NBCUniversal.

The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Books will be distributed based on availability and at the discretion of NBCUniversal.

The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.

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Christine Escribano
212-664-4625
Christine.Escribano@nbcuni.com
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Yatisha Bothwell
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Yatisha.Bothwell@nbcuni.com
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Michelle Alban
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Michelle.Alban@nbcuni.com
CONTENT INNOVATION AGENCY
Catie Liken
212-664-2089
Catie.Liken@nbcuni.com

How to use this site and becomereally smart in a hurry.

A look at what's ahead in consumer culture.

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Trends

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The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

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How to use this site and become
really smart in a hurry.