THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.
The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.
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CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.
NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.
We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.
The Trends are a thematic selection of what's new and noteworthy in consumer culture.
VIEW ONLY TRENDSThe Experts are leaders in influential fields who inform our insights.
VIEW ONLY EXPERTSA collection of stories told through statistics that say something powerful about consumer culture.
VIEW ONLY DATACurve Films use documentary storytelling techniques to convey trends in consumer culture.
VIEW ONLY FILMSBreaking stories and new information that you need to know.
VIEW ONLY NEWSPSFK and The Curve Report from NBCUniversal Content Innovation and Creative Marketing examine the evolution of digital content creation and consumption.
September 30, 2013 – In the world of science fiction movies, every piece of technology knows our name, face, and what we like, and is able to communicate seamlessly with its user. While this may seem like a distant reality, the way we consume and interact with our technology is in fact rapidly evolving. In particular, entertainment is becoming so integrated into our daily lives that it can be accessed on-demand whenever and wherever we want it. Futurist Ray Kurzweil proposes that rather than living side by side with technology, we are evolving with it. To this end, we are currently seeing a dramatic shift in the way people consume and interact with digital entertainment.
In collaboration with the minds behind The Curve Report from NBCUniversal, PSFK wanted to investigate the evolution of entertainment and look at how today’s consumers are paving the way for entirely new forms of digital interaction.
We started by looking at how things were. Previously, the kind of digital entertainment consumers had access to was controlled and distributed solely by specific content providers. The simple act of watching television went from a few basic stations, to thousands of cable channels, and eventually to streaming services such as Netflix, which don’t even require a TV set to view. As these services have gained in popularity, viewing habits have evolved alongside, and as a result of thousands of channels at their disposal, consumers expect a massive amount of content tailored to their tastes to be accessible to them at all times.
THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Access will be granted at the discretion of NBCUniversal.
THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Books will be distributed based on availability and at the discretion of NBCUniversal.
The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.
Questions? Suggestions? Want to talk about what this all means for your business? Get in touch!
212-664-4625
Christine.Escribano@nbcuni.com
212-664-4901
Yatisha.Bothwell@nbcuni.com
305-8897585
Michelle.Alban@nbcuni.com
212-664-2089
Catie.Liken@nbcuni.com