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How Today’s Entertainment Platforms Are Smarter Than the Viewers

PSFK and The Curve Report from NBCUniversal Content Innovation and Creative Marketing examine the evolution of digital content creation and consumption.

September 30, 2013 – In the world of science fiction movies, every piece of technology knows our name, face, and what we like, and is able to communicate seamlessly with its user. While this may seem like a distant reality, the way we consume and interact with our technology is in fact rapidly evolving. In particular, entertainment is becoming so integrated into our daily lives that it can be accessed on-demand whenever and wherever we want it. Futurist Ray Kurzweil proposes that rather than living side by side with technology, we are evolving with it. To this end, we are currently seeing a dramatic shift in the way people consume and interact with digital entertainment.

In collaboration with the minds behind The Curve Report from NBCUniversal, PSFK wanted to investigate the evolution of entertainment and look at how today’s consumers are paving the way for entirely new forms of digital interaction.

We started by looking at how things were. Previously, the kind of digital entertainment consumers had access to was controlled and distributed solely by specific content providers. The simple act of watching television went from a few basic stations, to thousands of cable channels, and eventually to streaming services such as Netflix, which don’t even require a TV set to view. As these services have gained in popularity, viewing habits have evolved alongside, and as a result of thousands of channels at their disposal, consumers expect a massive amount of content tailored to their tastes to be accessible to them at all times.

To read full article on PSFK, click here.

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