September 29, 2013 – A major change is taking place in the way that people are thinking about the traditional idea of work. Today’s workforce is increasingly mobile, global and on-call, meaning that the current constructs of office and company culture will need a serious refresh if they’re planning on keeping up with a new set of employee needs and expectations. As evidence of this state of flux, a whopping 68% of Gen Xers and Ys believe that work needs to be radically reinvented, according to The Curve Report from NBCUniversal Content Innovation Agency.
Why is this shift taking place, and what exactly are the forces driving this evolution? In collaboration with the minds behind The Curve Report, PSFK examines the reinvention of the modern workplace and looks at how today’s workers are preparing themselves for success.
While previous generations may have had the promise of long-term job security and support from their employer, in today’s world of corporate downsizing, layoffs, and vanished pensions, putting all your eggs into one employer’s basket doesn’t ensure the same payoff that it used to. In fact, according to The Curve Report, more than half (57%) of Gen Xers and Ys believe that the American Dream is a thing of the past, but feel they have very little guidance in what to aspire to going forward; 59% say they wish there were new blueprints for how to navigate life today.
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