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How Niche Content Could Make Television Obsolete

PSFK, with The Curve Report from the NBCUniversal Content Innovation Agency, examine how niche interests are shaping the future of networks.

A major change is taking place in the way people view, share, interact with and experience video. Driven by a wealth of new technologies that are allowing people greater flexibility to view content on their own time, we are quickly moving away from the paradigm of television as the central source through which people find and consume video, and towards a more diverse and interesting future. As evidence of this, all one has to do is ask the simple question, “What is TV?” and the answer is bound to be something radically different than it was 10 years ago.

In collaboration with the minds behind The Curve Report from NBCUniversal Content Innovation Agency, PSFK is investigating the future of video and how it is changing the face of television. Video has become much more than just something people experience in their living rooms or in the movie theater.

According to data gathered in The Curve Report, “Three of the top five platforms on which Generation X and Y regularly watch videos—YouTube, Netflix, and Facebook—didn’t exist a decade ago; and 67% of 18- to 49-year-olds say that the way they watch video today is radically different from just a year ago.”The specifics of how, when and where people access their entertainment has dramatically changed. Not only is this shaking up the way traditional broadcast media is being delivered, but it’s also opening up the avenues for new innovators and producers to take shape.”

To read full article on PSFK, click here.

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