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A look at what's ahead in consumer culture.

THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.

The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.

CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.

NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.

We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.

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Trends

The Trends are a thematic selection of what's new and noteworthy in consumer culture.

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Experts

The Experts are leaders in influential fields who inform our insights.

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A collection of stories told through statistics that say something powerful about consumer culture.

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Curve Films use documentary storytelling techniques to convey trends in consumer culture.

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Volume 2
Gen X And Gen Y
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Volume 4.1: American Man
Volume 4.2: American Woman
Curve Volume 5: America Now
Curve Volume 6: CultureFirst™

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The Curve, Video’s Super 8, 2014 – The filmmaker Casey Neistat writes, directs, shoots, edits, and stars in his own works, which run the gamut from indie flicks to branded commercials and even an autobiographical HBO show. But the films that he’s become renowned for in the past couple of years are exclusively on YouTube, where they’ve been watched by more than 50 million people. Unlike the first-comes-YouTube-then-comes-Hollywood creators of the new millennium, Neistat no longer has plans to take his work beyond the digital realm. As he puts it: “I just want to make. And the only place where you can do that, the only place where there is nothing between me, the creator, and the audience—literally nothing—is the Internet.” Neistat’s success marks the rise of a new creator class that is shying away from going pro in the traditional sense in order to “go low pro” and cash in on the democratizing force and creative freedom of the Internet to deliver content straight from its source.

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THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Access will be granted at the discretion of NBCUniversal.

The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.

Books will be distributed based on availability and at the discretion of NBCUniversal.

The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.

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Christine Escribano
212-664-4625
Christine.Escribano@nbcuni.com
RESEARCH
Yatisha Bothwell
212-664-4901
Yatisha.Bothwell@nbcuni.com
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Michelle Alban
305-8897585
Michelle.Alban@nbcuni.com
CONTENT INNOVATION AGENCY
Catie Liken
212-664-2089
Catie.Liken@nbcuni.com

How to use this site and becomereally smart in a hurry.

A look at what's ahead in consumer culture.

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Trends

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The Curve Report is a great resource to have on hand when you're looking for inspiring ideas.

MARKETING

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CONTENT INNOVATION AGENCY

How to use this site and become
really smart in a hurry.