THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.
The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.
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CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.
NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.
We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.
The Trends are a thematic selection of what's new and noteworthy in consumer culture.
VIEW ONLY TRENDSThe Experts are leaders in influential fields who inform our insights.
VIEW ONLY EXPERTSA collection of stories told through statistics that say something powerful about consumer culture.
VIEW ONLY DATACurve Films use documentary storytelling techniques to convey trends in consumer culture.
VIEW ONLY FILMSBreaking stories and new information that you need to know.
VIEW ONLY NEWSThe Curve, Video’s Super 8, 2014 – In our search for the biggest, the best, and the brightest people in the world of video, we kept coming back to one glaring question: Where are all the ladies? So, we did what any good researcher would do: Google search for “women in film.” Serendipitously, this was our introduction to Gamechanger Films, the first for-profit film fund dedicated exclusively to financing narrative features directed by women. It corroborated our superficial observation with some powerful stats: While 50 percent of film school grads are women, they account for only 7 percent of directors of the 250 top-grossing films from 2009 to 2012. This led to a provocative discussion with Gamechanger execs about gender disparity in the field of entertainment and what a “game-changed” Hollywood could look like. If you’re guessing Lilith Fair for film, think again—Gamechanger Films says they’re staging an intervention in an industry that could, let’s face it, use some balancing out. After all, women have always been the great storytellers. As Jeff Wachtel, the president and chief content officer of NBCUniversal Cable Entertainment, reminds us, “The first storytellers were medicine men and honestly more medicine women, who were the other empowered people in the tribe.” As an organization that has put its own stake in the ground with Women at NBCUniversal, we’re eager to see what would happen with more women behind the camera. Here’s what Gamechanger Films had to say.
THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Access will be granted at the discretion of NBCUniversal.
THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Books will be distributed based on availability and at the discretion of NBCUniversal.
The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.
Questions? Suggestions? Want to talk about what this all means for your business? Get in touch!
212-664-4625
Christine.Escribano@nbcuni.com
212-664-4901
Yatisha.Bothwell@nbcuni.com
305-8897585
Michelle.Alban@nbcuni.com
212-664-2089
Catie.Liken@nbcuni.com