THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.
The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.
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CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.
NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.
We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.
The Trends are a thematic selection of what's new and noteworthy in consumer culture.
VIEW ONLY TRENDSThe Experts are leaders in influential fields who inform our insights.
VIEW ONLY EXPERTSA collection of stories told through statistics that say something powerful about consumer culture.
VIEW ONLY DATACurve Films use documentary storytelling techniques to convey trends in consumer culture.
VIEW ONLY FILMSBreaking stories and new information that you need to know.
VIEW ONLY NEWSPSFK, in conjunction with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, examines the scope and potential impact of climate change.
October 7, 2013 – The Intergovernmental Panel on Climate Change states that scientists are now 95 percent sure that global warming has been set in motion as a direct result of human actions, and the planet has already begun to feel these effects. The United States experienced the hottest year on record in 2012, polar ice caps have melted faster in the past 20 years than in the past 10,000, and extreme weather events have become more frequent. Given this grim data, it is important to ask what steps we can take to counteract this issue, and how human ingenuity can step up to the plate to solve this grave dilemma.
In collaboration with the minds behind The Curve Report from NBCUniversal, PSFK wanted to investigate the evolution of the rhetoric surrounding environmental issues, and the different ways in which climate change is being addressed.
According to The Curve Report, 88% of Gen Xers and Ys expect brands to take measures to be environmentally friendly, and 83% are more likely to buy products from brands that go green. On the other hand, more consumers would rather explore and experience nature (60%) than attempt to preserve and protect it (40%). Faced with this shift in consumer opinion, the challenge rests in the hands of brands, artists, scientists and innovators to develop contemporary solutions that not only address the issue of climate change, but educate and inform people about the future.
THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Access will be granted at the discretion of NBCUniversal.
THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Books will be distributed based on availability and at the discretion of NBCUniversal.
The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.
Questions? Suggestions? Want to talk about what this all means for your business? Get in touch!
212-664-4625
Christine.Escribano@nbcuni.com
212-664-4901
Yatisha.Bothwell@nbcuni.com
305-8897585
Michelle.Alban@nbcuni.com
212-664-2089
Catie.Liken@nbcuni.com