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Do People Care About Climate Change?

PSFK, in conjunction with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, examines the scope and potential impact of climate change.

October 7, 2013 – The Intergovernmental Panel on Climate Change states that scientists are now 95 percent sure that global warming has been set in motion as a direct result of human actions, and the planet has already begun to feel these effects. The United States experienced the hottest year on record in 2012, polar ice caps have melted faster in the past 20 years than in the past 10,000, and extreme weather events have become more frequent. Given this grim data, it is important to ask what steps we can take to counteract this issue, and how human ingenuity can step up to the plate to solve this grave dilemma.

In collaboration with the minds behind The Curve Report from NBCUniversal, PSFK wanted to investigate the evolution of the rhetoric surrounding environmental issues, and the different ways in which climate change is being addressed.

According to The Curve Report, 88% of Gen Xers and Ys expect brands to take measures to be environmentally friendly, and 83% are more likely to buy products from brands that go green. On the other hand, more consumers would rather explore and experience nature (60%) than attempt to preserve and protect it (40%). Faced with this shift in consumer opinion, the challenge rests in the hands of brands, artists, scientists and innovators to develop contemporary solutions that not only address the issue of climate change, but educate and inform people about the future.

To read full article on PSFK, click here.

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