THE CURVE is a bi-yearly book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers and brands.

By bringing consumer culture to life creatively and visually, The Curve is the starting point for ideation. We hope our full reports and special editions inspire fresh ideas for your brands and businesses that will create the products, services and marketing campaigns that shape culture next.

The Curve is produced by NBCUniversal Integrated Media, a division that works across the NBCU portfolio to create innovative, insight-driven marketing campaigns that enable brands to reach and engage their audiences.