THE CURVE is a trends and consumer insights practice focused on what's ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal's Integrated Media department.
The trends, experts, data, and films tell the story of what's influencing consumers today and what's shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.
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CURVE FILMS is the in-house production arm of NBCUniversal Integrated Media, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.
NBCUNIVERSAL INTEGRATED MEDIA works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It's what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.
We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.
CMO, Integrated Media, NBCUniversal
The Trends are a thematic selection of what's new and noteworthy in consumer culture.VIEW ONLY TRENDS
The Experts are leaders in influential fields who inform our insights.VIEW ONLY EXPERTS
A collection of stories told through statistics that say something powerful about consumer culture.VIEW ONLY DATA
Curve Films use documentary storytelling techniques to convey trends in consumer culture.VIEW ONLY FILMS
Breaking stories and new information that you need to know.VIEW ONLY NEWS