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The Price Is Right (NOW!)

The Curve, Volume 3, 2013 – Until now, prices have largely been one-size-fits-all. Whether products are brand-new, marked down, group bought, or flash sold, all consumers typically pay the same price at checkout. But pricing is about to get personal as technology advancements are giving rise to new, flexible pricing models that reflect the intricacies of more advanced filters, including demand, proximity, individual consumer behavior, and product shelf life. This shift from fixed to flex will open up new markets, change buying patterns, reduce waste, and trigger a gaming mind-set among die-hard deal hunters. Welcome to the Wild West of retail, where shoppers armed with smartphones and retailers harnessing Big Data face off in the ultimate showcase showdown.

To see how brands are leveraging this Trend, skip ahead to Brand Examples.

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