THE CURVE is a trends and consumer insights practice focused on what’s ahead in consumer culture. This site contains a curated synthesis of ongoing qualitative and quantitative research about 18-to-49-year-old adults from NBCUniversal’s Content Innovation Agency department.
The trends, experts, data, and films tell the story of what’s influencing consumers today and what’s shaping culture next, and we highlight actionable insights and opportunities for marketers and brands. By bringing consumer culture to life creatively and quantitatively, The Curve is our starting point for ideation, and we hope it inspires fresh ideas for your businesses as well.
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CURVE FILMS is the in-house production arm of NBCUniversal Content Innovation Agency, dedicated to portraying consumer culture in a way that is as entertaining as it is informative. The films use documentary storytelling techniques to convey information and insights from The Curve Report in a way that provides a deep understanding of and connection to the subject matter.
NBCUNIVERSAL CONTENT INNOVATION AGENCY works with you—our advertiser partners—to build innovative and creative marketing campaigns across our vast portfolio of properties. Our work is fueled by a passion for your business, a deep knowledge of our own and, most importantly, an obsession with our shared audiences. It’s what fuels hit television shows and engaging digital experiences and forms the basis of every creative campaign we develop. Simply put, there is no better way to drive real results.
We look forward to working with you to incorporate the insights from The Curve into breakthrough marketing campaigns that resonate with your customers.
CMO, Content Innovation Agency, NBCUniversal
The Trends are a thematic selection of what's new and noteworthy in consumer culture.VIEW ONLY TRENDS
The Experts are leaders in influential fields who inform our insights.VIEW ONLY EXPERTS
A collection of stories told through statistics that say something powerful about consumer culture.VIEW ONLY DATA
Curve Films use documentary storytelling techniques to convey trends in consumer culture.VIEW ONLY FILMS
Breaking stories and new information that you need to know.VIEW ONLY NEWS
The Curve, Volume 3, 2013 – Until now, prices have largely been one-size-fits-all. Whether products are brand-new, marked down, group bought, or flash sold, all consumers typically pay the same price at checkout. But pricing is about to get personal as technology advancements are giving rise to new, flexible pricing models that reflect the intricacies of more advanced filters, including demand, proximity, individual consumer behavior, and product shelf life. This shift from fixed to flex will open up new markets, change buying patterns, reduce waste, and trigger a gaming mind-set among die-hard deal hunters. Welcome to the Wild West of retail, where shoppers armed with smartphones and retailers harnessing Big Data face off in the ultimate showcase showdown.
To see how brands are leveraging this Trend, skip ahead to Brand Examples.
Want a look at what’s ahead in consumer culture? Register here.
THE CURVE is a semi-annual report about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Access will be granted at the discretion of NBCUniversal.
THE CURVE REPORT is a semi-annual trends and insights book about what’s ahead in consumer culture. It’s a curated synthesis of social shifts, industry trends and quantitative and qualitative research that tells a story of what’s influencing consumers today, what’s shaping culture next, and the actionable insights and opportunities for marketers/brands.
Books will be distributed based on availability and at the discretion of NBCUniversal.
The Curve is NBCUniversal Content Innovation Agency’s trends and consumer insights practice. We invest in this work because we believe it will fuel the best ideas for our advertiser partners.
Questions? Suggestions? Want to talk about what this all means for your business? Get in touch!